About Us

Let me introduce ourselves a bit!

Our Story

My name is Joey, I’m from Zeeland in the Netherlands. I’m a proud dad of beautiful twins, and I’ve got a real passion for fragrances.

I got my first fragrance at 15, Calvin Klein CK In2U Him. From there, I just started trying more and figuring out what I liked.

But thinking about it now, it actually started way earlier. Every time I visited my grandparents, I’d smell Old Spice on my grandfather. It’s funny how a scent can stick with you like that, even now, it still brings me right back.

About a year and a half ago, that casual interest turned into something more. I got into “dupes” and inspired-by fragrances, and that’s when things really clicked for me. There’s so much depth to it once you start paying attention.

I started sharing what I found on TikTok under the name Smellyaddict, just for fun at first. But people started engaging with it, asking questions, and before I knew it, I was helping friends and coworkers pick out fragrances too.

At some point I thought, why not take this a bit further?
So that’s exactly what I did.

Our Mission:

Fragrance is more than just a smell, it’s an experience.

We want to create something that goes beyond the nose, something you can truly feel. Whether you’re trying a scent for the first time or discovering something new, it’s about letting all your senses come together and finding what fits you.

At the heart of it, this is our story and we want you to be part of it.

We also believe great fragrances should be accessible. That’s why we focus on affordable options and created our refillable program, so you can explore more without the high cost.